Sundeep Yaya

Selected Projects

Typographic Fictions

Pari Desai

Runny Nose




Sundeep Upadhyaya is a researcher and graphic designer based in London. His multidisciplinary practice uses fiction as a tool to expand, de-construct, and expose patterns, sometimes systematic and sometimes abstract. In medium, his work covers typography, illustration, sculpture (physical and digital), writing, and animation. In theme, His work focuses on ecological, ontological, and phenomenological relationships, through unassuming and non-dogmatic methodologies.
Sundeep has a MA in Graphic Communication Design from Central Saint Martins, London and a BFA in Applied Arts from Mumbai University.

He has worked on projects for Studio Yukiko, HKW, Pari Desai, Red Bull, Google Allo, Nestle, Bacardi NH7 Weekender, and Mumbai Academy of Moving Image.

You can write to him at

Read about his work here.

You can also find him here.